Warner Bros. has just released a full body picture of everyone’s favorite monster clown, and it’s quite the image.

Portrayed by Bill Skarsgård, this version of Pennywise the Clown has a much darker, almost medieval aesthetic to it:

Unfortunately, with the way the character worked in the book, it goes against everything Pennywise stood for. He took the form of a clown so that he could lure children by looking funny and nice. Then he would take the form of their worst fears – things other than clowns.

Nevertheless, the film’s costume designer Janie Bryant seems to have a reason for these changes.

“The costume definitely incorporates all these otherworldly past lives, if you will,” says Bryant in an interview with EW. “He is definitely a clown from a different time.”

There is almost a doll-like quality to the costume,” Bryant continues. “The pants being short, the high waistline of the jacket, and the fit of the costume is a very important element. It gives the character a child-like quality.”

The designer also explains the color choices for Pennywise’s outfit.

“The pompoms are orange, and then with the trim around the cuffs and the ankles, it’s basically a ball fringe that’s a combination of orange, red, and cinnamon. It’s almost like Pennywise fades into his environment. But there are accents to pull out the definition of the gray silk. It makes him almost like a shadow.”

You can see Pennywise and his new look when Andy Muschietti’s It hits theaters September 8, 2017.

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Source: EW