Actress Sydney Sweeney, known for her breakout roles in Euphoria and Anyone But You, has taken on a fresh role in the world of advertising. Teaming up with Dr. Squatch, a popular men’s grooming brand known for its all-natural products and quirky marketing, Sydney Sweeney is now the star of the brand’s latest campaign, playing the “Body Wash Genie.”
In the new series of ads, Sweeney dons the persona of a mystical genie, introducing Dr. Squatch’s line of moisturizing, scent-forward body washes designed specifically for men. The videos highlight the natural ingredients and the brand’s signature fragrances, while adding a playful twist with Sweeney’s seductive charm. The campaign aligns with Dr. Squatch’s reputation for blending humor and masculinity, and it uses the actress’s strong screen presence to make an impact.
The campaign is not only a visual standout due to its humorous nature, but it also offers a new layer of appeal to the grooming brand’s target audience. Sweeney’s “Body Wash Genie” character suggestively promises to grant wishes, adding a lighthearted tone to the campaign while focusing on the quality of the product.
For Sydney Sweeney, this collaboration offers a new facet to her already diverse career. She has been making waves in the entertainment industry, and her appearance in Dr. Squatch’s campaign adds another high-profile endorsement to her portfolio. As the “Body Wash Genie,” Sydney Sweeney manages to not only bring her talent to the ads – but also connects with a new audience in the lifestyle and personal care space.