Streaming has become a key part of many people’s entertainment needs. In a world where video stores are mostly extinct and cable is considered too costly, streaming certainly makes sense. However, many changes have shifted the streaming industry following the introduction of numerous competitors post-COVID. This includes price changes – and it looks like Max could face an increase for their subscription prices yet again.
Though unconfirmed at the time of this writing, Bloomberg reveals that Warner Bros. Discovery, the owners of Max, are reportedly planning another price increase for the platform. This may come as a shock, as the streaming service’s cheapest ad-free plan is currently $16 per month, and that’s after a $1 price increase in early 2023.
As Warner Bros. Discovery continues to find ways to increase their profits and cut costs, however, it looks like another price increase for Max could be a lucrative option. However, at the time of this writing, Max has yet to confirm any such changes. Additionally, Bloomberg didn’t reveal what the potential price increase could be.
This all leads back to Warner Bros. Discovery CEO David Zaslav, who has been quite innovative in his methods of cutting costs. This has included thousands of layoffs and the cancellation of numerous highly-anticipated Warner Bros. projects. With the fate of several other projects still unknown, including the film Coyote vs. Acme, it’s clear that Zaslav’s controversial choices aren’t coming to an end any time soon.
Many employees, and former employees, have become quite upset with Zaslav and the current state of Warner Bros. Discovery. Nevertheless, Zaslav has been adamant with his decisions, and it seems like we could very well expect another price increase for Max to be one of them. Ultimately, we’ll just have to wait and see what happens.
Stay tuned to ScreenGeek for any additional Max updates including prices and other details regarding the future of Warner Bros. Discovery as we have them. There are bound to be plenty of other changes coming in the pipeline.