Subscribers to streaming services have been facing numerous price increases in recent years. Now it’s been revealed that the prices for both Disney Plus and Hulu without ads are increasing. Though subscribers can get a discount if they purchase a brand-new bundle plan.
As shared via Variety, the prices are planned to go into effect as soon as this October. The price increases are expected to go up 27% for Disney Plus without ads, and 20% for Hulu without ads. Though subscribers will still pay the same for Disney Plus or Hulu with their ad-supported tiers.
Here’s what was stated:
“As of Oct. 12, Disney+ Premium (with no ads) will jump 27%, rising from $10.99 to $13.99/month for U.S. customers. Hulu without ads will increase 20%, from $14.99 to $17.99/month. The price for Disney+ and Hulu standalone ad-supported tiers will remain at $7.99/month each, and with the bundle still $9.99/month.”
The prices will also increase for their Hulu + Live TV packages and their ESPN Plus package:
“In addition, the monthly price of the two Hulu + Live TV packages will each go up by $7 as of Oct. 12 (the plan with ads increases to $76.99; the tier with no ads on VOD rises to $89.99). And ESPN+ pricing will increase by one dollar, from $9.99 to $10.99/month.”
There are also increases for international territories that have been announced:
“Internationally, the company is set to expand Disney+ ad-supported plans to Canada, the U.K. and eight other European countries beginning Nov. 1. The monthly pricing will be $7.99 in Canada, £4.99 in the U.K. and €5.99 in the European markets (France, Germany, Switzerland, Italy, Spain, Norway, Sweden and Denmark). According to Disney, in December 2023, it will increase subscription prices of Disney+ without ads in those markets.”
Interestingly, there were also plans announced to limit password-sharing much like Netflix has started to do. Though it’s unknown when any such plans will go into effect. Either way, it means big things for the streaming industry, especially as prices continue to increase. Stay tuned to ScreenGeek for any additional updates as we have them.