Fans have been waiting quite some time to see the premiere of Secret Invasion. The all-new Disney Plus series finally brought the Skrull invasion to the Marvel Cinematic Universe. Unfortunately, fans were quite upset with Disney for having used artwork created by AI to produce the Secret Invasion opening credits.
Obviously AI has become a major concern in just such a short time. It’s even one of the reasons for the ongoing WGA strike. Nevertheless, Disney was confident enough to use AI artwork in Secret Invasion, and now social media users are speaking their mind.
Here are some of the complaints that have surfaced on Twitter for Disney’s use of AI art in Secret Invasion:
Marvel just used AI to create the opening intro for their new series: Secret Invasion.
Is the future of content creation here?👀
AI video generation is officially going mainsteam. pic.twitter.com/Xm79SErdxz
— AI Daily (@AlexAIDaily) June 21, 2023
Secret Invasion intro is AI generated. I’m devastated, I believe AI to be unethical, dangerous and designed solely to eliminate artists careers. Spent almost half a year working on this show and had a fantastic experience working with the most amazing people I ever met…
— Jeff Simpson (@jeffsimpsonkh) June 21, 2023
Marvel/Disney have infinite money yet used AI for the Secret Invasion opening credits.
A slap in the face to literally every artist Disney has ever worked with & something that overshadows the hard work everyone did on this show.
Seriously @aliselim?pic.twitter.com/xEsT6MWt1x
— Stephen Ford (@StephenSeanFord) June 21, 2023
the real secret invasion was shitty AI swooping in and replacing talented real artists https://t.co/MqqTAKnJYd
— Jared Gilman (@realJaredGilman) June 21, 2023
The Secret Invasion AI credits is such an insane miscalculation by Marvel in that it A) immediately created noxious buzz around the premiere of their new program, and B) only further validates AI concerns RIGHT as actors and directors are on the verge of striking because of it.
— Jonathan (@jonathanmb32) June 21, 2023
seeing that marvel used AI to make the intro for secret invasion is SO fucking disappointing. there’s no justifying that shit, this intro for the show is absolutely terrible pic.twitter.com/rpmkVbrsxy
— kaz/ember ☽☾ (@lqvekanej) June 21, 2023
No way in hell Marvel used AI to create the secret invasion intro, this is the worst intro for any TV show ever #SecretInvasion pic.twitter.com/XePW5a4CtB
— Fdm (@theSnyderKnight) June 21, 2023
they really used ai for secret invasion when THIS is a credits sequence in their portfolio. one of the best i’ve seen. this sequence is paramount to the world-building & makes the tva feel like a tangible, real place. how tf is ai an improvement on this?pic.twitter.com/Hxug7LMwFW
— shiv ✧ the bear spoilers (@genvinz) June 21, 2023
Marvel used AI for the Secret Invasion intro. That *was* a paying job for many artists. Add this to the heap of industry-wide lost work replaced by plagiarism software, aka generative AI. Absolutely disgusting. pic.twitter.com/L2P8sCYtke
— Kelly McKernan 🏳️⚧️ (@Kelly_McKernan) June 21, 2023
I really loved the first episode of secret invasion but them using AI “art” for their intro is just wack
Do better Marvel pic.twitter.com/BCjOWA3xNt
— Okiro (@TheFirstOkiro) June 21, 2023
Of course, artificial intelligence is a technology that’s likely here to stay, and we’ll only continue to see its uses in mainstream media. One can only hope that there are checks and balances put into place to keep it from over-saturating the industry. Especially when it comes to Marvel – a brand that’s literally built on the illustrations of creative artists – there shouldn’t really be a need to rely on computers for their artwork.
As always, though, we’ll just have to wait and see what happens. It’s reasons like this that the WGA are attempting to negotiate with studios, after all, so we’ll likely have more updates in the future.
The cast of Secret Invasion includes Samuel L. Jackson as Nick Fury. Ben Mendelsohn plays the Skrull character Talos. Cobie Smulders reprises their role as Maria Hill. Martin Freeman portrays Everett K. Ross while Don Cheadle plays James “Rhodey” Rhodes aka War Machine. The cast for the show also includes Kingsley Ben-Adir, Olivia Colman, Emilia Clarke, Killian Scott, Christopher McDonald, and Carmen Ejogo.
Secret Invasion is currently available to stream via Disney Plus. Stay tuned to ScreenGeek for any additional Marvel or Secret Invasion updates as we have them.