New changes are being made to Disney Plus. Specifically, it looks like some Disney Plus subscribers better prepare for a new price increase.
As noted by Variety, Bob Iger revealed as much about the Disney Plus price increase during Disney’s latest earnings call. The ad-supported tier for the service initially launched at $7.99 per month, and the ad-free tier currently costs $10.99. Now it looks like the ad-free tier will be increased.
With that in mind, it’s unclear exactly how much this price increase will be. It’s also unclear if the ad-supported tier will also have a price increase or not. Either way, it’s an interesting announcement, and it doesn’t come alone. There was also the announcement that Disney would be adding programs from Hulu to Disney Plus by the end of the year.
As shared by Iger:
“While we continue to offer Disney+, Hulu and ESPN+ as standalone options, this is a logical progression of our DTC offerings that will provide greater opportunities for advertisers, while giving bundle subscribers access to more robust and streamlined content, resulting in greater audience engagement and ultimately leading to a more unified streaming experience,” he shared.
Of course, we’ll have to see how this strategy works out for the company. Especially as it’s also been revealed that Disney Plus has lost several million subscribers. But Disney is clearly optimistic about their brand and how they intend to improve these numbers.
Ultimately, the streaming industry has become quite competitive in recent years which has resulted in a number of changes across all of these platforms. Disney Plus is only one example of streaming services looking towards the introduction of ad-supported tiers to generate more income and offer lower subscription costs. But it’s unknown what these changes will be like in the long-term.
Stay tuned to ScreenGeek for additional updates regarding Disney and their Disney Plus streaming service as we have them. It’s definitely going to be an interesting time for subscribers.