Actress and music artist Jennifer Lopez has surprised her followers with a brand-new promotional stunt. The 53-year-old singer and actress decided to both celebrate her birthday on July 23 and pose nude for a stunning photo. As you can see below, Jennifer Lopez decided to pose nude in order to promote the launch of her newest JLo Body line as part of her JLo Beauty brand.
The specific item that she chose to promote is “JLo Body FIRM + FLAUNT™ Targeted Booty Balm.” The product, as she explained in her post, appears to have been introduced as a means to help people take care of their body.
She explained that “we give all this care and attention to the skin on our face, but we sometimes neglect the body.”
She further continued to explain that “it was important to create a skincare routine for the body.” And furthermore, in order to do this, they decided to start “with the booty” as emphasized:
“It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!”
Here’s the image below where Jennifer Lopez decided to pose nude:
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She further expressed how she chose her birthday to post the photo and advertise her product. If that wasn’t enough, she also explained that at her website, fans can view “the video for some seriously sexy science for your best assets!” If the way Jennifer Lopez looks in her latest promotion is any indication, then the science definitely seems to be working.
“Today’s my birthday and I am gifting YOU with a special drop of #JLoBody FIRM + FLAUNT Targeted Booty Balm. Head over to JLoBeauty.com to shop the video for some seriously sexy science for your best assets! #JLoBeauty.”
It’s certainly an interesting way for the 53-year-old to promote her brand-new beauty product, especially not long after having married Ben Affleck in a surprise wedding. The JLo Body FIRM + FLAUNT™ Targeted Booty Balm is currently available for sale at the JLoBeauty website at a retail price of $65. It’s intended to be released at the Sephora website on September 6 with an additional release planned for retail stores on September 26.