It looks like some Canadian Netflix subscribers are going to be looking at price increases for some of the streaming platform’s subscription plans. It’s been stated that the two higher Netflix plans will have price increases for those living in Canada. While the basic plan will stay at its $9.99 monthly price point, the standard monthly plan is going up to $14.99 and the premium plan is going to be $18.00. These price increases on the streaming service, which was recently indicted in the state of Texas in the USA, are by $1.00 and $2.00, respectively.
It appears that the price increases in Canada are being implemented by Netflix so that the streaming service “can invest more in films and shows as well as the quality of members’ product experience.” As further explained by Bloomberg:
“The company says new members who sign up will see the updated prices effective immediately.
The new charges will roll out to existing members according to their billing cycle over the coming weeks.
Existing members will be notified about the change via email and the Netflix app 30 days before the new prices are applied to them.”
This might be surprising news to many Netflix subscribers living in Canada, especially considering the much lower prices of similar streaming competitors. Nevertheless, Netflix does actually create quite a wealth of original content – so their reasoning for the increased prices might indeed be justified. Perhaps it will keep the service from having as many series cancellations as it tends to do – no doubt many would still be happy with the price increases for that reason alone.
It’ll be interesting to see if any other price changes in the US will be implemented, but considering the costs were already raised in 2019, that seems unlikely. So for now we’ll just have to wait and see how these Canadian price increases will impact the streaming platform. Especially as its list of competitors, with many that feature prices that are much cheaper than those offered by Netflix, continues to grow.